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Sports Management   Tags: business, hospitality, sports, sports management, tourism  

Resources in support of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management.
Last Updated: Jan 20, 2015 URL: http://nyu.v1.libguides.com/sportsmanagement Print Guide RSS UpdatesEmail Alerts

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    Start your business research here. You can access the library's business resources: including information on industries, marketing, companies, etc.).
 

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Welcome

This guide lists some of the most relevant sports management resources available via Bobst Library. This guide is designed for use by both undergraduate and graduate students. All of the print resources are available in Bobst Library.

Other relevant guides are Company & Industry Info., Marketing, International Marketing, Country Information and International Statistics .

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Encyclopedia of Sports Management and Marketing

Cover Art
Encyclopedia of Sports Management and Marketing - Mark Dodds (Editor); Linda E. Swayne (Editor)
Call Number: GV713 .E38 201
ISBN: 1412973821
Publication Date: 2011-08-08
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Librarian for U.S. Business & Economics, Hospitality & Tourism

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Alicia Estes
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New York University
Elmer H. Bobst Library, #515
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Business Reference Associate

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Hadeer Elsbai
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hadeer.elsbai@nyu.edu
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